The design of the Danish Fashion house SAND is driven by passion, creativity and innovation. What started in the 80’s, until today grew into an international fashion brand. Cool Scandinavian silhouettes combined with southern European charm to maintain its provocative, sophisticated focus – SAND creates clothes for the way world citizens think, work and live.
The overall philosophy behind the collection of SAND – whether it be for Men or Women – is a fine balance between the neo-classic and sophisticated up against the twisted and the quirky.
Lene and Soren Sand – the creative duo – first met in High School and driven by a passion for fashion they opened up their first little fashion store in their hometown of Randers, Denmark, in the 80’s. „We noticed that the garments literally flew out of the door”, Soren remembers – the collection and sales grew, and today SAND is represented in 32 countries, on 6 continents, at 1,200 customers.
SAND is a lifestyle concept, and their costumers appreciate fashion that is balanced between fabrics and fittings, style and comfort. “We are not just a fashion company making clothes. There are a lot of thoughts and actions behind the collections, which reflect world citizens for whom they are designed”, says Soren.
Each collection is divided into different lines: For Men, SAND presents the refined Red Carpet., the formal Black Label and the innovative and preppy Pink Label.
The passion for Italian fabrics, tailored details and perfect cuts in every item of the collections and a deep dedication to art, manifesting in the almost sculpturual silhouettes in the design, enables the SAND cus-tomer’s own individual experience of touching and wearing SAND products, and discovering their value.
The SAND Spring/Summer 2018 collection is an exciting journey around the
world. From the spicy colours of Marrakesh to the soft water colours of Miami.
From the light colours of Scandinavia to the Mediterranean shades of blue and
the army and brownish hues of sand colours of the desert. These are just some
of the images we have woven into the new collection.
– Spicy colours of Marrakesh
– Soft water colours of Miami
– Light colours of Scandinavia
– Mediterranean shades of blue
– Army and brownish hues of sand colors of the desert
– Boast structures as summer tweed with granulate surfaces
– Checks in all sizes in fresh colorations
– Linen is back, either in pure clean weaves or mixed for lightness with cool wool
– Knit in new mélange combos as jaspé and mouline
– Shirt prints are developed in the spirit of eccentric with humor, irony and freedom
– Plains with micro shadow structures in delicate light colors
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